I don’t know if this will help any of you, but this past week and a half I’ve learned a few things about myself. What started this whole soul-searching endeavor was getting on a plane knowing I was headed for a mob of people.
Last week at this time I was immersed in a conference of 1800 writers set up to teach authors how to run their writing like a business. I’m not saying I didn’t learn a few things, but a good number of the presenters were people pushing their services. However, when more than one of them said the same thing, I took notes.
Which has led to a list of 6 items I need to do in regard to making my books easier to promote and or entice the reader to purchase. There are 6 items I need to do to ratch up my social media presence. Another 4 items that pertain to getting more interaction on my newsletter. And 9 items to work on that deal with promotion.
The biggest item I came home pondering was Direct sales from my website. It was all everyone talked about. Authors who were doing it talked about how much money they were making and people who can help you set up direct sale sites on your website. It sounds like a great idea to:
1) make more off of each sale
2) have more ease of creating sales and discounts
3) connecting more with your readers.
However, I have all my print books up on my website for Direct Sale with me autographing the books and sending out swag with the book with no mailing fees. You can also contact me about purchasing multiple books in a set for gifts at reduced pricing. Just click on the tab “Shop” here: https://www.patyjager.net/
Thinking about how much work I had to do to get just the print books up on my website and connected with a place that handles the money, I can’t imagine the hours it would take to set up a direct sell for all the ebooks and audiobooks I have. Because of the time factor and I don’t feel like “training” readers to come to my website to purchase from me, which is what I would need to do to make the whole thing worth my time- which would be taking away from writing- I have decided not to do direct sell for the audio and ebooks.
I will be doing more promotions with different audiobook vendors to share deals with you and other listeners. I will even be putting up some promo stuff here for you to help me decide what works and what doesn’t. So stay tuned in the next few weeks to help me determine what will grab a reader’s attention for each of my series- both in murder mystery and romance.
It was fun to see my author logo used in one of the presentations when they were talking about branding!

Now I’m off to sell books at the NIWA booth at the Portland, Oregon Holiday Market at the Expo. If you’re in that area, I’d love to have you come by the booth and say HI!
































